GM’s advert sends the wrong message

by | Feb 12, 2011 | Uncategorised | 0 comments

The GM Red Tag advert is back on our TV screens.

Every year that it airs it annoys me. Why would I want to buy a car from a company who thinks it is impressive that their staff work extrememly long hours – hours that are so long that they forget what their daughter looks like or where things are kept in the kitchen?

Excessive working hours can lead to burn out. I have seen people who’ve burned out in this way. Their ability to handle work and stress after they “recover” is never what it was before.

It is also well known that working excessive hours damages home life. And people with problems at home become less productive at work.

So in the medium to long term allowing your staff to lose their work – life balance makes them far less productive and therefore possibly no longer of use to the company.

As someone who helps managers to work together with their staff to bring out the best in them, now and in the long term, it goes against the grain to buy a car from a company who sends the opposite message.


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